Case 02 / 03

Invest Intellect

Investment brokers

Result

Concept to launch in 30 days

Positioning, brand, site and a full paid media build, live inside a calendar month.

In a regulated category everyone is allowed to say the same things. Trust has to come from somewhere else.

The record

Advertisements across two funnel stages: 11Advertisements across two funnel stages
Named institutional sources cited: 8Named institutional sources cited
Days from concept to live: 30Days from concept to live

The brief

A new name starts with two problems at once: nobody has heard of you, and every claim you are permitted to make is one your competitors may make too.

So the brand was built on sourcing instead. Every figure used in the advertising and on the site is traced to a named institution — UBS, Knight Frank, Citi Private Bank, Deloitte — and shown with its source attached. It is a slower argument to make and a much harder one to dismiss.

What we ran

Positioning first, in week one.

Independent research on alternative asset allocation, published for private investors rather than sold to them. That single decision set the tone of the site, the creative and the compliance position, and it is why the build could move as fast as it did.

A two-stage creative system.

Prospecting creative opens with a sourced statistic and offers the report behind it. Mid-funnel creative drops the persuasion entirely and sets the asset classes side by side — returns, correlation, tax treatment, fees — for someone already deciding.

Every claim carries its source.

On the ads, in the report and on the page. The site states plainly that no statistic is AI-generated or unverified, which in this category is the differentiator rather than the disclaimer.